The media does not “do” responsibility, it does stories. The demands required to fill round the clock news bulletins, the constant pressure to beat the opposition, means that anyone or any company caught unprepared under the media spotlight is likely to be a lamb to the slaughter.

M&CM offers its retained clients expert and experienced support available 24/7/365 where you need it. Our national network of retained support teams can supplement the in-house response structure with seasoned professionals who know how the media work and how to manage the situation towards the best outcome. M&CM also provide a stand-alone service for organisations with no in-house media resource.

Our people are not theorists, they do it for real. We ensure that they maintain close contact with the client in order to know the business and the people. So you won’t just see them when there is a crisis. With M&CM you have a relationship.

The Callsure emergency callout system links clients with the M&CM National Duty Manager who is responsible – in consultation with the client - for deploying the appropriate resource.

But the retainer does not just buy an area response, it gives access to the whole M&CM national network, which is invaluable in servicing a long-running incident.

Getting ahead of the game through advance preparation, including identifying potential media issues and responses together with relevant training, will get a company into shape to face the toughest media onslaught. These additional services can be factored into a broader training programme.

We can cover:

• Strategic and tactical advice for Incident Team
• Co-ordination of on-site representation at the incident scene
• Development and issue of statements
• Question and Answer lists
• Company spokesperson briefing and coaching
• Press conference logistics
• Liaison with Emergency Services press offices

Importantly, we can provide a valuable external perspective.